September 23, 2022
Video Content: The Essential Piece for Your Social Media Growth
Video content is more important than ever before. Platforms like Instagram and TikTok have changed the game with the potential of reaching millions of new people through video. Let’s take a deep dive into why your video content creation is essential for your socials in 2022. The average attention span for a social media user […]
Video content is more important than ever before. Platforms like Instagram and TikTok have changed the game with the potential of reaching millions of new people through video. Let’s take a deep dive into why your video content creation is essential for your socials in 2022.
- The average attention span for a social media user in today’s world is 8 seconds (other sources even claim it’s closer to 3 seconds). Video content keeps a user’s attention longer than static photo content.
Because of this, it’s no wonder that TikTok and Instagram Reels have taken the social media world by storm. It’s critical to have a hook at the beginning of your videos to stop users from scrolling! Your video content needs to be creative, fast paced, and direct to the point to be able to keep your audience’s attention.
Here is an example of a great hook!
- Platforms are competing to push out video content to larger audiences
Millennials, do you remember the Vine days? Vine walked so TikTok and Instagram Reels could run. When TikTok gained mass popularity during the pandemic, it was only a matter of time before other platforms adopted similar models. With these platforms being in direct competition, video content is being pushed to a much bigger audience. We’re seeing Youtube and Pinterest trying to get in on the action in addition to Instagram with YT Shorts and Idea Pins. It is the perfect time for entrepreneurs to capitalize on this new video content boom to make profit in their businesses
- Video content is pushed out to an audience that is NOT following you already – Making you more discoverable
Everyone wants to reach people with their content outside of their current following, right? Your followers are going to see all of your posts no matter what, but video content is blasted out to a much larger audience and can lead to those game-changing viral posts.
Think of video content as a chance to talk to a football stadium full of new people online – the possibilities and results are endless. Are you ready to take the plunge?
