Led with a customized, collaborative, conversion-oriented approach, the MET Media team prides itself on providing top-tier social media management and digital marketing for the world’s online creatives.
From little social presence to an audience of over 800K in 9 months
An Instagram following of 150 that had plateaued in growth - she wanted to grow her pool of potential customers
Unsure of where her potential buyers were online - she knew there were untapped audiences on other platforms
Very little momentum and visibility when it came to making actual sales
Didn't know how to start taking advantage of video content for brand visibility
WHAT WE DID:
Mapped out content topics: We strategized what topics needed to be covered in her marketing to get her more sales, and what types of media would best convey those messages.
Created a Pinterest and TikTok presence: The wedding industry is growing at an exponential rate on both of these platforms. Her TikTok has grown from 0 followers to 800+ followers and is currently on a major growth trajectory. Her Pinterest has grown from 140 monthly views to over 800 thousand.
Built a bank of consistent video content: Since this particular business owner doesn't want to be the face of her brand, it was imperative that we had people to create video content across all channels. We built a team of 3 video content creators to stay consistent in this piece of her marketing, along with an influencer marketing funnel to promote her brand on channels other than her own.
In Jessica's Words
I’ve loved working with Megan. She brings great energy and creativity to our social media planning. Always game to brainstorm and push the brand forward with new ideas to keep our content fresh. Megan has strong communication skills both internally and in managing communication across our social channels. She is goal-oriented and leverages analytics to track our progress, provide insights, and evolve our content.
From no social strategy to consistent and intentional social media marketing
Found herself too overwhelmed with business tasks to create content to promote her two businesses
Lacked strategy in staying consistent on socials
Knew there were people out there on socials that were ideal clients, but had no idea how to reach them
WHAT WE DID:
Looked at big picture goals for her businesses each month and created content around these goals to achieve them
Nailed down who her ideal clients were in business and created a custom audience engagement strategy to interact with people that would want to buy from her
Constructed a content calendar 2 weeks ahead of schedule to reap the benefits of consistency in posting
In Marisa's Words
DON'T LOOK ANY FURTHER, SERIOUSLY, JUST HIRE MEGAN! I hired Megan to run my social media account during engagement season (I'm a wedding photographer) and she was phenomenal. Between creating content, engagement and even helping me understand how to attract my target audience, Megan was BEYOND helpful and seriously a godsend for my business.
From no social strategy to consistent and intentional social media marketing
Found herself too overwhelmed with business tasks to create content to promote her two businesses
Lacked strategy in staying consistent on socials
Knew there were people out there on socials that were ideal clients, but had no idea how to reach them
WHAT WE DID:
Looked at big picture goals for her businesses each month and created content around these goals to achieve them
Nailed down who her ideal clients were in business and created a custom audience engagement strategy to interact with people that would want to buy from her
Constructed a content calendar 2 weeks ahead of schedule to reap the benefits of consistency in posting
In Marisa's Words
DON'T LOOK ANY FURTHER, SERIOUSLY, JUST HIRE MEGAN! I hired Megan to run my social media account during engagement season (I'm a wedding photographer) and she was phenomenal. Between creating content, engagement and even helping me understand how to attract my target audience, Megan was BEYOND helpful and seriously a godsend for my business.