You’ve heard every “social media guru” insist on utilizing Instagram stories for account growth, but do you know the reasons why this feature is so effective? If you’re ready to grow like never before on Instagram, sit down and dive into why you should take advantage of stories as soon as possible.

Showing your face on your stories for your business builds trust within your audience.

Showing your face online (and especially in a business setting) can be really scary when you first start. Even though this can be overwhelming, adding this simple approach to your marketing strategy can make a night and day difference in business sales. The year is 2022 and people are craving human connection after the pandemic. Getting on your stories and not only talking about your business, but your life and day-to-day topics, allows your audience to relate to you and feel like they know you outside of the digital world. People buy from people they connect to, and that’s why showing your face on your stories is so essential.

Consistency on stories attracts potential buyers.

Think about your own scrolling habits on Instagram. I’ll bet that sometimes when you open the app, you’re solely watching your stories. From a business perspective, being consistent in this feature means that your content will be pushed more consistently to your audience. This is a great thing to add to your marketing strategy, because it takes a consumer an average of 5 times to hear about your offer or product before they decide to buy it. Being consistent in story content ensures that your audience is hearing about what you offer frequently.

Stories give an opportunity to consistently raise your engagement rate.

Ever seen accounts use features like polls, sliding react buttons, questions, and link stickers on their stories? If you’re smart, you should be constantly taking advantage of the story features that engage your audience. An engaged potential customer is better than a stagnant potential customer – in fact, engaged audience members are considered to be way further along in a sales funnel than the stagnant ones. Using these features on your stories drive up your engagement rates in your account insights, and in turn, your social presence is suggested to more people.

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