We all know that the social media world moves very quickly. Because the metaverse is constantly changing, this means that seeing results from your social media marketing strategies can take several months to come to fruition. Here are some key reasons why we work with our social media management clients on a 3-month retainer.

Our social media management work is collaborative.

Here at MET Media, something we pride ourselves in is completely custom services tailored to each of our client’s business goals. We typically meet with our clients on a weekly basis to discuss content ideas, upcoming business promotions and sales, and marketing strategies. We have clients that are completely hands-off in their marketing efforts, and we have others that want to be involved in every step of the process – neither of those approaches are wrong! We’ve found it takes approximately 3 months for the MET Media team and clients to get a feel for collaborative work habits and strategies.

Social algorithms respond to consistency.

Time and time again, we’ve seen that social algorithms respond well to consistency in content. It makes sense that platforms like Instagram and TikTok reward consistency with audience activity…after all, the more an account is active on their platform, the better it is for their business. Oftentimes when we worked with clients on a month-by-month basis in the past, a month’s worth of consistency can fly under the radar of the social algorithms, and therefore not be rewarded in audience reach, engagement, or impressions. By working on a 3-month retainer with us, you’re guaranteed better results from your marketing efforts because there’s a larger chunk of consistent content being shown to the algorithm.

Longer time periods give us more accurate data.

MET Media’s custom marketing strategies are based on the analytics of your content. The analytics provided to us by all of your social media platforms show us how your audience is responding to certain topics, types of content, copy, and more. Looking at 3 months’ worth of data versus 1 month’s worth of data yields far more accurate information, and gives us the opportunity to adjust strategies in our time working together to ensure we’re always tackling your end goals in business.

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Ready to uplevel your social media presence for your business? Apply to work with us here.